How to Manage Project Prefences

GLG, a global network that connects clients with subject-matter experts, can help clients understand preferences and needs through a variety of methods, including: 

• Consultations

  GLG can facilitate consultations with industry experts, including current and former experts. 

• Surveys

  GLG can survey healthcare professionals and affiliates to understand preferences and experiences. 

• Concept tests

  GLG can develop and run concept tests to identify purchase drivers and preferences. 

• Conjoint analysis

  GLG can work with clients to design and run a conjoint analysis to develop customer segmentation recommendations, rank feature preferences, analyze willingness to pay, and assess customer value. 

GLG also manages a database of employer preferences to help enforce restrictions organizations may have on their employees' ability to serve as experts. For example, employed experts are prohibited from participating in projects about their employer.