Record Google organic search

Requirements

Adjust SDK 4.27 or later configured to always send the install referrer.

Google allows mobile users to download apps directly from a Google search. This means that when a search is made from a mobile device, the results can include icons for relevant mobile apps. When a user clicks an app icon, they are redirected to the Google Play Store to download the app. In Adjust, these installs are recorded as Google organic search and do not count towards your included attributions.

All installs attributed to Google's organic search will display search keywords at the Campaign level (sublevel 1).

Adjust can record up to 100,000 search terms for your app, and all keywords can be included in your Adjust install and reattribution callbacks using the {search_term} placeholder. This placeholder will be filled with the search query used by the device immediately before clicking on the download link.